BRAND PARTNERSHIP
DANNON+HEB

Brief

To increase yogurt sales at HEB grocery stores, the Dannon team created Make it Yours with Yogurt to showcase the versatility of yogurt beyond eating it in a bowl with berries.

 

Execution

I first created the lockup using the recognizable Dannon blue. I then created the top-down look and feel with a welcoming, approachable feel of making a meal with your family. With in-store signage and presence on HEB’s website, Make it Yours with Yogurt drove the shopper to the yogurt aisle to purchase yogurt for a variety of uses.