EMAIL AND SOCIAL | MEREDITH JAYE

As the email designer for the Western Illinois boutique, Meredith Jaye, I am tasked with constructing a story based on the latest photo shoot or recent arrivals. Each email is unique in layout and content, and has its own look and feel based on the items featured. Since joining Meredith Jaye, I have developed a versatile email style guide, which has provided consistency in font size and CTAs. Each email is then converted to Instagram stories, which has increased Meredith Jaye's overall social media engagement.